5-2-1-0 Healthy Choices Count! Campaign Expands

The Iowa Department of Public Health (IDPH) recently announced expanded funding of the “5-2-1-0 – Healthy Choices Count!” campaign, which began in 2017 in Iowa. Six new communities will receive grants, while the nine communities currently funded for the initiative will receive additional grants. With facilitation expertise from their local council of governments or COG, the funded communities will work to create environments that support healthy choices. Bringing evidence-based strategies for healthy living into schools, childcare settings, out-of-school programs, health care practices and workplaces, 5-2-1-0 Healthy Choices Count! reaches children and adults where they live, learn, work and play.

New communities in FY20 include:  Cherokee, Cherokee County; Grinnell, Poweshiek County; Hampton, Franklin County; Missouri Valley, Harrison County; Waterloo, Black Hawk County; and Storm Lake, Buena Vista County.

Communities receiving a second year of funding include:  Clinton, Clinton County; Keosauqua, Van Buren County; Manning, Carroll County; Mason City, Cerro Gordo County; and Mount Ayr, Ringgold County.

Communities receiving a third and final year of funding include:  Dubuque, Dubuque County; Malvern, Mills County; Mt Pleasant, Henry County; and West Union, Fayette County.

5-2-1-0 Healthy Choices Count! is a health-focused movement for kids under the nationally recognized program, 5-2-1-0 Let’s Go!. This proven, scientific method helps keep kids healthy by focusing on four numbers:

  • 5 or more servings of fruits and vegetables;
  • 2 hours or less of screen time (television, computer, video games, phones, etc.);
  • 1 hour or more of physical activity; and
  • 0 (or reduce) sugar-sweetened beverages.


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