Keep your ears open! The “Pick a Better Snack” message will be hitting the radio airwaves soon in northeast Iowa.
Iowa Department of Public Health said the radio ads will run for 2 weeks on 84 stations in Iowa. One ad features a youngster singing a cute vegetable song, and another ad features a mom excited that her kids are asking for more fruits and vegetables.
The Pick a Better Snack program is offered to K-3 students at Oelwein and Postville and is supported by the NE Iowa Food and Fitness Initiative and Iowa State University Extension and Outreach.
The ads were inspired by what IDPH learned through their evaluations about children asking their parent/caregiver for fruits and vegetables.
The Iowa Nutrition Network’s social marketing campaign, Pick a Better Snack encourages fruit and vegetable choices for snacks. The network is a partnership of public agencies, private organizations, and communities dedicated to promoting healthy lifestyles among all Iowans, particularly among low-income individuals and families.
They believe that good food choices and physical activity are essential to maintaining and improving health. Primary funding for the Iowa Nutrition Network comes from the USDA Supplemental Nutrition Assistance Program (formerly Food Stamps).
Radio ads will run on these stations:
KCTN-FM, 100.1, Elkader
KOEL-AM, 950, Oelwein
KOEL-FM, 98.5, Oelwein
KKHQ-FM, 92.3, Oelwein
KCVM-FM, 93.5, Oelwein
KNEI-FM, 103.9, Waukon
KCZQ-FM, 102.3, Cresco
KCZE-FM, 95.1, New Hampton
KDEC-AM, 1240, Decorah